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[Major event website] "Game Accompany": The newly -known digital new economic form

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  At present,热门话题 the gaming industry is one of the pillar industries of major global economies.The latest data show that in 2023, the actual sales revenue of the domestic game market was 302.964 billion yuan, an increase of 13.95%year -on -year, and the first time it exceeded the 300 billion mark.The size of the user is 668 million, a year -on -year increase of 0.61%, a new high in history.

  With the development of emerging technologies such as 5G, AI, and blockchain, game technology has gradually entered a wider range of areas outside the game. Some views believe that the game has become a "super digital scene" that has continuously created new value and new possibilities.Ao Ran, Executive Vice Chairman and Secretary -General of the China Audiovisual and Digital Publishing Association, said that the game has profoundly affected many social levels such as education, social and technological innovation;The continuous rejuvenation of the culture has made Chinese games a new path of the world's comprehensive and multi -angle understanding of Chinese culture.In his opinion, "my country attaches great importance to the development of the digital economy, which is a strategic choice for a new round of scientific and technological revolution and new opportunities for industrial change. With the continuous breakthrough of key technologies such as artificial intelligence, as an important part of the digital economy, in recent years The essential attributes of the game industry are re -recognized. "

  It is true that not only the domestic and international fields have also begun to reconstruct the game industry cognition and increase the strategic layout.In November last year, the European Parliament Plenary high ticket passed the resolution of the development of the video game industry, and called on Europe to formulate a long -term development strategy and support the development of start -ups in the EU video game.As the first resolution of the development of the e -game industry adopted by the EU conference, this has aroused widespread attention in the industry.Video games have long got rid of the single attributes of entertainment products, and have become an industry that is of great significance to a national industrial layout and scientific and technological innovation.What needs to be seen is that relying on the service industry derived from the gaming industry- "game accompaniment" is also driving the current new consumption, the market size has exceeded 10 billion.What new opportunities behind this, new trends, and what are the social value?

  The change of game accompaniment and new opportunities

  The new understanding of the essential attributes of the game "Super Digital Scene" has become an industry consensus.Experts believe that this consensus promotes Chinese games with a more immersive, intelligent, and interactive expression form, helping traditional culture to continue to rejuvenate, and even becomes a new path in the world's comprehensive and multi -angle understanding of Chinese culture.According to the results of the "Chinese Game Impact" questionnaire initiated by the China Audiovisual and Digital Publishing Association for netizens, 90.2%of the respondents believe that Chinese games are becoming more and more "new containers" of China's excellent traditional culture;Visitors believe that Chinese games play an important role in "going global" in China's excellent traditional culture.

  Relying on the gaming industry, the game accompanying the game as a service industry in the industry ecology is also actively participating in the high quality of the game industry."Game accompaniment" is mainly related to the related industries such as game strategy guidance for online game players. The specific contents include team brushing copy, doing tasks, and equipment. The charging mode includes charging on time and billing fees.By connecting the game needs of different players, the accompanying industry drives the continuous dug of the potential of the game market, broaden the value of game derivative services, and create more possibilities for game+new consumption.Industry insiders pointed out that by continuously improving the standards of "game accompaniment", the accompanying industry is opening up the new imagination of the gaming industry in high -quality forward.

  Data show that the industry size in the field of gaming skills in 2020 is about 26.6 billion yuan, an increase of 52%year -on -year.The report of the Huajing Industrial Research Institute pointed out that the consumption of more than 200 yuan in the field of accompanying the industry in my country in the field of accompanying the play in China accounted for more than 50%, and the per capita consumption reached 453.6 yuan/month.In Eric's statistics, in 2021, the domestic game accompanied the market size of more than 14 billion yuan, which is the fourth track in the e -sports industry except games, live broadcasts, and events.

  From the perspective of development trends, future games accompanied by users must be just needed.Whether you can grasp the trend, long -term standardized development is the focus.With the strengthening of platform supervision, industry associations and participating platforms are also working together to clarify and formulate industry standards, improve the professional standards of employees, and strive to advance in industry specifications.It is understood that the China Communications Industry Association E -sports Branch has promulgated the "Announcement of the Standards for Game Accompanied Merchants", which clearly stipulates that the game accompany player as a formal occupation guideline.Professional certificate is determined.At the end of May last year, the association held the "Final Audit Meeting of the" Game Service "Vocational Skills Group to standardize the behavior of practitioners and provide scientific basis for professional skills identification.

  Game accompanying social value: new consumption, new employment

  This year, with the gradual recovery of offline events, and the moderate relaxation of the game field in the version number, coupled with the increase in confidence in the consumer field and the enhancement of the public's willingness to consume in the spiritual and cultural field, there will be more "game accompaniment" will have moreOpportunities and accumulation.

  The "2019-2025 China Game Companion Industry Market Market In-depth Research and Investment Strategic Analysis Report" released by Zhiyan Consulting shows that in 2017, my country's game accompanying market size was 182 million yuan, and it increased to 4 billion yuan in 2018. It is expected to by 2026 to 2026 The year will reach 11.01 billion yuan.Most of the young people at the moment are "digital aborigines" growing in the digital network world. They are keen to try new technologies. They have great demand for "social" and have high requirements for gaming experience.Based on this, the derived "game accompaniment", as the new format of the game service industry, makes the value of "social skills social" maximize the release, which fits the new habits of young people's digital consumption and drives the positive cycle of new consumption.Essence

  While promoting consumption, game accompaniment is also actively promoting the flexible employment of young people.Statistics show that there are currently more than one million players in the game accompanying players, and the monthly income can reach more than 3,000 yuan by relying on the game with the game alone.The People's Daily Online has commented that game accompaniment is a new occupation generated under the new business model of the platform. This new employment model of "platform + individual" provides new employment opportunities for people at all levels.For the new employment form, game accompaniment has become an important channel for employment to increase employment.


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